Rebecca Black has set the new cultural landspeed record from nowhere-dom to superstardom. Andy Wharol's fifteen minutes are officially obsolete. As the thirteen year-old Ms. Black told Jay Leno, on the Tonight Show, [paraphrasing] "One day I am coming home from school and it is 4,000 views, the next day its four million, six weeks later I am on network television." Ms. Black rise was unprecedentedly meteoric, even in the age of viral video, yet, in her Leno interview she seems remarkable well-adjusted, even wholesome. Although, perhaps it has all happened so fast that she hasn't yet had the opportunity to become jaded.
She has debuted stronger on i-Tunes than Justin Bieber's latest single.
The feeling here is that Rebecca Black does not so much signal the coming of a new paradigm, she symbolizes the triumph of new modes of cultural transmission that have already quite securely taken hold. From American Idol to Twitter to Google's sponsorship of the World's First Online Science Fair, direct routes to the top of the Q ratings and a global platform have appeared where no such passages previously existed.
And really, just how different is Rebecca Black's single from say that of a Miley Cyrus who took a more traditional route to global superstardom (nepotism).
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